Story:
Because it’s all about the details. We originally came up with the idea for this colorway after looking at our Pantone color book one day when we were trying to decide colors for another Strap. The magic of the Pantone book is that it’s the standard for color around the world, with very subtle differences throughout the entire spectrum. What’s crazy to me is how much colors change even on a single color card. Changing slight amounts of cyan, magenta, yellow or black ink can completely change the look of anything in print, which is what made the idea for this Strap so intriguing to me. Tiny differences in color make for an amazing piece of art.
Artist:
Brandon Kuipers
